“We are teeing up a 200-mile-radius franchising effort,” David says. It’s a bit of a return-to-roots story: What’s now Gold Star Chili actually began as a spinoff of a restaurant called Hamburger Heaven, says Roger David, Gold Star Chili’s president and son of the concept’s founder. The big change: It’s shifting the focus off of chili and onto a more widely recognizable menu of burgers and fries.Ĭhili will still be served, of course, alongside burgers, fries and shakes, but “Chili” is being dropped from the brand’s logo. But the 81-unit chain, looking to grow from its regional roots, is in the midst of a $25 million rebranding effort that it expects to be fully rolled out by 2021. The mildly spicy, crumbled-beef blend is ladled up in countless chili parlors around the region, served in a variety of “ways,” from two-way (chili-topped spaghetti) to five-way (spaghetti loaded with chili, beans, onions and grated cheddar).įor a half century, Gold Star Chili has been one of Cincinnati’s well-known chili purveyors. Anyone familiar with the Cincinnati area knows the regional specialty: Cincinnati chili.
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